Beauty, Body & Fragrance
Halden Barber Supply
A regional barber supply business with a mature customer list and no products of its own.
14Weeks to launch
6SKUs at launch
22,000 customer recordsStarting audience
BeautyCategory
OwnedBrand & customer
The problem
They had already paid to acquire thousands of customers, then handed the margin to the brands they resold. Average order value had been flat for three years.
The decision
Build a proprietary line for the customers they already had, starting with the products those customers reordered most often.
What SpinUp did
- Reviewed reorder data to pick the first three products
- Developed the packaging system and shelf presence
- Ran samples through the shops before committing production
- Scaled to six SKUs once the first three proved out
- Moved fulfillment into one operating relationship
“We already paid to acquire these customers. Now we own what they buy.”
The result
Raised average order value 34%.
The owned line now anchors the catalogue, and the reseller products sit around it rather than the other way round.
Your audience is the hard part. You already have it.
Tell us who buys from you and we will map the product path.